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Company: LEGO
Description: The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". This is the name of LEGO, but also their ideal. The LEGO Group was founded in 1932 by Ole Kirk Christiansen. The Company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past 70 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s sixth-largest manufacturer of toys. LEGO.com offers all the traditional LEGO toys toys and the innovation toys. The LEGO brand is the expectations that people have of the company – towards its products and services, and the accountability that the LEGO Group feels towards the world around it. The brand acts as a guarantee of quality and originality, of educational and fun toys.
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